Madison Reed Root Touch Up Brush-On Powder at Sephora
I am a girlie girl and love my makeup! I love to get my nails done, relax with pedicures and pamper myself with hair colorings at a salon on a regular basis. With a big family, I try not to spend too much money on my “girlie” things by going and getting my hair done every month. Typically, I’ll try to stretch it out to two or three months at a time. During these stretches, I often notice those blasted little white and silver hairs popping through at the roots of my hair. What is a girl to do? I have eight words for you – Madison Reed Root Touch Up Brush-On Powder!
I was recently introduced to Madison Reed Root Touch Up Brush-On Powder at Sephora. I love to shop at Sephora and especially love it when I discover a great product! The Madison Reed Root Touch Up Brush-On Powder is one such product! I found the Madison Reed Root Touch Up Brush-On Powder in the hair section near the checkout line.
Our Sephora (located in Downtown San Luis Obispo) had three different shades available – Light Golden Brown, Dark Brown and Auburn. With my red hair and highlights, I was torn between Light Golden Brown and Auburn. However, with the help of a Personal Beauty Advisor at Sephora, we tried it out and found that Light Golden Brown was the best fit for me.
Root Touch Up is a multi-dimensional, non-toxic powder compact, free of Titanium Dioxide, that quickly and expertly disguises root regrowth or stray grays between hair coloring applications. It’s ideal for quick touch-ups between colorings, as it acts as an on-the-go “Makeup for Hair.” I love that it brushes on dry, instantly covering roots and grays when there is no time to color. Madison Reed’s Root Touch Up is available in Sephora stores for $30 in four shades – Dark Brown, Medium Brown, Light Golden Brown and Auburn Red. The complete line, including three additional shades – Light Brown, Light Blonde and Black – will be available online at madison-reed.com and sephora.com.
Thoughts from Madison Reed
“We’re thrilled to partner with such a loved, specialty retailer that we admire as a revolutionizing force in the beauty space,” said Amy Errett, Founder and CEO of Madison Reed. “More than 100 million women in the U.S. color their hair, and my mission for the brand was to create a healthier, easy-to-use, high performing hair color experience. We’re excited to join Sephora in empowering women with fresh, new beauty solutions, as we believe if you color your hair, you deserve better—healthy and gorgeous hair.”
Thoughts from Sephora
“At Sephora we pride ourselves on offering the most diverse and innovative assortment of prestige beauty products on the market,” said Priya Venkatesh, Vice President of Merchandising, Skincare and Hair. “We know our clients color their hair and are looking for convenient ways to touch-up between salon appointments or at-home coloring sessions. We are now offering a great choice of innovative formulations to really complete her look.”
Benefits of Madison Reed Root Touch Up Brush-On Powder
- Available in seven shades, the multi-dimensional powder includes a slim compact and wide brush for quick regrowth coverage anytime, anywhere.
- It will stay put through workouts and rainstorms – until your next shampoo, but it won’t get on your clothes or pillows.
- Fine, micro-milled pigments give your hair a natural-looking depth. Plus, the powder formula will absorb oil and boost volume to refresh “next day” hair with a light, fresh fragrance.
- As with all Madison Reed products, Root Touch Up is free of harsh chemicals like titanium dioxide, sulfates, added parabens and gluten, making it safe for those with allergies or sensitivities.
- Quickly and expertly disguises root regrowth or stray grays between coloring applications.
- Each compact is good for about 60 uses.
Instructions for Use
- Use the included brush to apply the powder to your hairline.
- Swipe from your roots to your ends.
- Total Time to Apply: less than 5 minutes
About Madison Reed
San Francisco-based Madison Reed provides customers with a personalized experience and better-than-salon quality hair color and care products that are healthier for them and their hair – free of ammonia, PPD, parabens, resorcinol and other harsh chemicals and packed with natural ingredients. With a mission to empower women to look and feel their best, the company is reinventing both the hair coloring experience and hair color itself with its professional-grade hair coloring formulas, immediate and personalized hair assessment, and at-home delivery via the company’s e-commerce site and mobile application. Learn more at www.Madison-Reed.com.