Going Behind the Scenes with Dr. Pepper Snapple Group

By Shannon Gurnee
In Company Review
December 18, 2014
21 Comments
3368 Views

#ad #sponsored

#DPSBalance #spon

As a child, I remember visiting my grandma and grandpa’s house.  We would go swimming and there would always be Dr. Pepper in the outside refrigerator.  It was one of my favorite sodas (and still is)!  So you can imagine the excitement I had when I had the opportunity to go behind the scenes with Dr. Pepper Snapple Group!  

As a parent (and blogger), I am often curious how companies are working to better the lives of their consumers.  After going behind the scenes with Dr. Pepper Snapple Group, I love Dr. Pepper and Snapple even more than I did before!  Here is what I learned about the company, as well as their intentions and goals for 2015.

About Dr. Pepper Snapple Group

Dr. Pepper Snapple Group is the leader in flavored carbonated soft drinks and sells more than 50 different brands of soft drinks, teas, juices, mixers and other premium beverages.  There are 19,000 employees with operations in North America and the Caribbean.

In 2015, Dr. Pepper Snapple Group has goals set for “Calories In” and “Calories Out.”  Calories In – Half of all innovation projects are focuses on reducing calories, smaller portions and improved nutrition.  Calories Out – Support local and/or national programs encouraging active lifestyles.

What is Dr. Pepper Snapple Group’s Commitment?  (1) They believe that healthy lives depend on balance, balancing the calories you consume through food and beverages with the calories you burn through physical activity.  Through their existing portfolio, as well as through innovation, R&D and their corporate social responsibility programs, they’re taking numerous steps to help the people who enjoy their products to achieve that balance.  (2) Continue to provide a full range of products, with at least 50% of all innovation projects in the pipeline focuses on reducing calories, offering smaller sizes and improving nutrition.  (3) Support local and national programs that encourage active lifestyles and fitness.

Calories In – Dr. Pepper Snapple Group is Making Changes

“Our initiatives as a company to promote balance reflects a larger commitment by the beverage industry to deliver meaningful solutions to obesity.”  

  • As an industry, they took full-calorie beverages out of schools voluntarily through the School Beverage Guidelines, which have reduced the calories in beverage shipments to schools by more than 90%.  That’s pretty cool, right?  
  • Dr. Pepper Snapple Group and other leading beverage companies launched the Clear on Calories Initiative, which puts calorie counts on the fronts of all beverage containers. 
  • Balance Calories Initiative with the Alliance for a Healthier Generation and the American Beverage Association goal – reduce the calories consumed in beverages by 20% over the next 10 years by focusing on smaller package sizes, innovation, marketing and distribution of low- and no-calorie beverages.
  • Mixify – a multi-year national consumer awareness and engagement program by the beverage industry to talk to teens about the importance of balancing what they drink and eat with what they do.

Calories Out – Commitment to Active Play

Let’s talk about the Physical Activity Deficit.  Did you know that only 20% live near a park?  Or that only two-thirds of kids get less than an hour of play a day?  Our children today are increasingly time-crunched, with 12 fewer hours of free time per week.  Disadvantaged inner-city youth participate 40% less in sports and fitness.  Not to mention that recreational time is increasingly spent on devices rather than playing outside.  Kids ages 8-18 spend an average of 7.5 hours per day on media.  The consequences of all of this, along with poor eating and drinking habits, is that obesity rates have tripled.

#DPSBalance #spon

Let’s Play: A Meaningful Part of the Solution

To help address the decline of active play in communities across the United States, Dr. Pepper Snapple Group launched Let’s Play to provide the tools, spaces and inspiration to make play a daily priority.

  • Dr. Pepper Snapple Group (DPS) launched Let’s Play in 2011 with a $15 million three year partnership to build or improve 2,000 playgrounds with KaBOOM!, a national non-profit dedicated promoting active play.
  • In 2014, DPS and KaBOOM! extended their partnership through 2016 with an additional $10 million commitment from DPS to continue providing kids the active play they need.
  • This year, DPS made a $1 million commitment to Good Sports, a national non-profit dedicated to promoting active play among older children by providing athletic equipment to disadvantaged young people nationwide.
  • Let’s Play has expanded to include older children who lack the opportunity to participate in organized sports due to the cost of equipment, uniforms and entry fees.
  • We look at these programs both as being a catalyst for improvement and building customer and community relationships.
  • By the end of 2016, DPS will have donated more than $26 million to Let’s Play since they started three years ago – woo hoo!

Our Questions for Dr. Pepper Snapple Group

How long does it take to develop a product from start to finish?  How does the team adjust to changes in trends and swings in public opinion?

On average, an easy project takes a year, and a hard project takes two years.  DPS tries to anticipate needs and monitor trends.  For example, they already have all of their ideas tested for 2016.  They use research methodologies that let them think differently and anticipate trends that are going to come up.  

Do you ask teens to taste new products, or just adults?

It depends on the intended audience for the product.  For example, with Mott’s products, they’ll invite both parents and kids in for taste tests.  They often react differently – for kids, the focus is just on the taste.  For moms and parents, they’re taking other factors into consideration, like what’s on the label.

Do you have any favorite tips of your own for encouraging activity for families?

Play is everything and anything!  The other day, my son was at baseball practice and my daughter had a baseball hat.  We tossed the baseball hat like a Frisbee for ten to fifteen minutes!  As adults, we tend to think of playtime to look a certain way, but to children, the possibilities of how to play are endless!  Imagination Playground is a great example of the power of play!

This is a sponsored post with The Motherhood.  All opinions are mine.

 

 

About Has 1258 Posts

Shannon Gurnee (formerly Shannon Gosney) is the author of The Mommy-Files, a national blog with a loyal following. She has a Bachelor's Degree in Marriage, Family, and Human Development with a Minor in Business Management. Shannon and her husband, Frank, have a large family with 6 awesome kids and love living on the Central Coast near San Luis Obispo, California, as well as traveling around the world. A full-time Social Media and Professional Blogger, Shannon also serves as a National Brand Ambassador for many well-known companies. Her blog focuses on motherhood, family fun activities, traveling, fashion, beauty, technology, wedding ideas and recipes while providing professional opinions on products, performances, restaurants, and a variety of businesses.

21 Responses to “Going Behind the Scenes with Dr. Pepper Snapple Group”

  1. Robin (Masshole Mommy) says:

    My kids aren’t allowed to have soda at all and very limited amounts of juice. We are a milk and water family!

  2. Amanda O. says:

    My 4-year-old is not allowed soda, but Dr. Pepper is my favorite! I’m impressed by their Let’s Play campaign because being active is so important to a healthy lifestyle.

  3. This is a great program, my kids really did not have soda until maybe Junior High, but they only really drank it for a short time, liking water because they played sports.

  4. We love active play! I don’t have kids but I host a weekly WII Game night with family and friends and we play fitness games! 🙂

  5. Betsy says:

    Dr. Pepper is my ABSOLUTE favorite! It might even be an obsession.

  6. Shell says:

    It is so great that Dr Pepper is doing so much for kids and families. I am all for active play with kids!

  7. Liz Mays says:

    It’s great how many playgrounds they are building through KaBOOM. It sounds like their Let’s Play initiative is doing good work.

  8. Pam says:

    I think it’s great that Dr. Pepper is doing so much for kids and for families. I knew there was a reason I loved them!

  9. Jeanine says:

    This is amazing! Wonderful they are building playgrounds. That’s so inspiring. More companies should take their lead!

  10. Theresa says:

    That is great they are building playgrounds. We don’t have any within walking distance of my house, so we had to build our own. This is great for those who don’t have the resources to do that though!

  11. deb says:

    We are mostly a water family, BUT on occasion I use 7-UP to make cocktails 🙂

  12. I love Snapple drinks. Glad to see the initiative to help serve lower calorie drinks in our schools to help combat obesity.

  13. Veronica says:

    I have seen Snapple commercials alot. Great move to lower calories. We only drink water and green juices in my home. No juices or sodas.

  14. Christie says:

    I’m glad to see Snapple concerned with today’s weight issues. Good to see how they plan to keep families happy and active

  15. I do not allow kiddo to have soda. Once in a blue moon I will share my diet drink with her. She loves her water so it’s not too much of an issue. I love Diet Dr. Pepper and find its harder to find up here in the north than it is in the south.

  16. You provided some very interesting facts. I had no idea that only 20% of kids live near a park. We have always lived near one so it was so easy for the kids to go run and play at the park,

  17. Chrysa says:

    Good stuff here! Love their Commitment to Active Play which is great to hear from the large companies. IF we are taking in a large meal we know that exercise must follow. It actually becomes a part of every day life.

  18. Debbie Denny says:

    Ny hubby must have his Dr Pepper. I love the company goals for the new year.

  19. I love that they are promoting active play! I wish more companies did that!

  20. Krystal says:

    That is nice that they are promoting getting active and encouraging people to get moving. IT’s nice when a powerful company does good!

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