Martha Stewart Throws Bloggers Under the Bus
For a long time (up until the scandal and this recent video interview), I really liked Martha Stewart. I had even subscribed to her magazine at one point. I wanted to be as crafty and creative as she appeared to be. With the criminal charges against her, I have to admit that I looked to other sources for my crafty and creative ideas. Many of them were from magazines and bloggers. Yep – that’s right! I said bloggers!
I recently read another blogger’s article regarding Martha Stewart and watched a video of an interview with her. I have to admit – I was disgusted! The video really gets to the heart of what she feels about bloggers around 1:44.
It’s interesting to me that Martha likes Twitter a lot, yet has an issue with social media. Some say the interviewer set her up to answer in a biased way, but if Martha was really the expert she claims to be, she would have known better than to generalize a group of individuals – in this case, bloggers. Martha says, “Who are these bloggers? They’re not trained editors at Vogue magazine. I mean there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good or are copies of everything that really good editors have created and done. So bloggers create a kind of popularity, but they are not the experts and we have to understand that.”
Really??!!! Wait a minute…so because we don’t write for Vogue magazine or haven’t had our recipes tested, we don’t know what tastes good or is a good meal for our family? If we had our own magazine and product line, would you say we were experts then? I can tell you that I do publish recipes on my blog and do NOT publish them if they don’t taste good. I do have my recipes tested by experts (my family and friends). I do photograph my recipes myself and learned to do it on my own, rather than pay someone a high salary to do it for me.
Martha – social media is all about “word of mouth” interactions and I don’t think you are coming across as a very favorable person in this situation. I wouldn’t be surprised if your sales went down after this interview.
What are your thoughts?