Allstate: Good Hands for the Good Life
Have you heard of Allstate Insurance before? I have only seen a few of the commercials on the television, but I really didn’t know all that much about the company. It wasn’t until this campaign that I learned more about their “Good Hands for the Good Life” goals of the company.
Allstate’s “Good Hands for the Good Life” is new and different for an insurance company. It has a voice of optimism and celebration rather than fear. The Allstate brand commercial tells the story of how there are risks everywhere, but we as people don’t let it hold us back from making our lives good. Allstate is an insurance company who works everyday to help build more good in the lives of their customers.
Allstate believes that the notion of the Good Life is inherently social – that it is already taking place in people’s natural social conversations. Now Allstate has permission to join in because they are an insurance company who strives to create more good rather than take care of the bad.
How can we choose the Good Life when there are so many things standing in our way, such as doubt and fear? There are a couple of ways. First, we can celebrate moments of simplicity and contentment in life. Second, we can recognize triumph over our adversity, fear or doubt. We can celebrate the Good Life moments and things in and around our home, on the road, and in our families.
When we moved from Seattle to the Central Coast, it was abrupt and difficult, but ultimately led us to a Good Life. It took time to make new friends and start a new life, but we did it and I am happier than I ever imagined myself being!
We all have Good Life stories and Allstate Good Life encourages us to realize and share our Good Life stories. So, what is your Good Life story?